IGS jobs - Digital Marketing Executive

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. Responsibilities and Duties:-• Assist in the formulation of strategies to build a lasting digital connection with consumers. • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Linkedin etc.) • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. • Be actively involved in SEO efforts (keyword, image optimization etc.) • Prepare online newsletters and promotional emails and organize their distribution through various channels. • Provide creative ideas for content marketing and update the website. • Collaborate with designers to improve user experience. Qualifications and Skills • Proven experience as Digital Marketing Executive or similar role. • Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM. • Working knowledge of ad serving tools (e.g., DART, Atlas) • Skills and experience in creative content writing. • Excellent communication and interpersonal skills. • BSc/BA in marketing or relevant field