We are looking for a Fresher and more experienced Digital Marketing Executive to assist in the
planning, execution, and optimization of our online marketing efforts. The
promotion of products and services through digital channels is a complex procedure
with great potential which becomes increasingly useful for companies such as
ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Graduate Fresher’s Can Also Apply.
Responsibilities
· Assist in the formulation of strategies to build a lasting digital connection with consumers
· Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram etc.)
· Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness
· Be actively involved in SEO efforts (keyword, image optimization, etc.)
· Prepare online newsletters and promotional emails and organize their distribution through various channels
· Provide creative ideas for content marketing and update the website
· Collaborate with designers to improve user experience
· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
· Acquire insight in online marketing trends and keep strategies up-to-date
· Maintain partnerships with media agencies and vendors
· Responsible for increase in revenue through digital marketing strategies.
· Should be able to effectively run multiple Facebook campaigns and should effectively be able to have a successful conversion rate.
Requirements
· Proven experience as Digital Marketing Executive or similar role
· Excellent understanding of digital marketing concepts and best practices
· Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM/SMO
· Working knowledge of ad serving tools (e.g., DART, Atlas)
· Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends, etc. or any other similar to the one’s mentioned)
· Skills and experience in creative content writing
· Analytical mindset and critical thinking
· Excellent communication and interpersonal skills
· Graduation or higher in marketing or relevant field
· Ability to undertake multiple Facebook campaigns even under a specific budget.
· Proven track record of successful conversions.
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