Roles and Responsibilities:
• Customer Feedback Review
• Client communication
• Account sales boost
• Team work
• Innovation & research
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Be involved in keyword selection
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Find ways to reduce risk of click fraud
• Provides ideas for process improvements to enhance process efficiency, quality and customer experience
• Total revenue generation
• Provides ideas for process improvements to enhance process efficiency, quality and customer experience
• Track KPIs to assess performance and pinpoint issues
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