Responsible For Planning And Implementing Online Marketing Strategies, Handling Social Media, Manage Campaigns, Writes And Analyze Content. Having Experience & Knowledge about SEO. Develop strong and innovative strategies to promote the business brand/ products. A digital marketing professional effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. Identify trends and insights.
- Strong grasp of current marketing tools
- Experience with A/B and multivariate experiments
- knowledge of website analytics tools (Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
· Plan direct marketing campaigns
· Manage organization's website and maintain it
· Optimize content for the website and social media platforms
· Work with various content/ formats such as blogs, videos, audio podcasts, etc.
· Track the website traffic flow
· Implement and analyze performance metrics
· Provide internal reports on a regular basis
· Execute new and creative collaborations among technologies and platforms
Digital Marketing Qualifications / Skills:
· Self-motivated yet customer-focused
· Proficient in marketing research and statistical analysis
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
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