Agritech international jobs - Digital Marketing Executive

Digital Campaign Management:

• Develop, execute, and manage end-to-end digital marketing campaigns across various platforms such as social media, email, search engines, display advertising, etc.
• Collaborate with the marketing team to define campaign goals, target audience, messaging, and budget allocation.
• Monitor campaign performance, track key metrics, and make data-driven adjustments to enhance results.

Content Creation and Management:

• Create compelling and relevant content for various digital channels, including social media posts, blogs, infographics, videos, etc.
• Coordinate with graphic designers, copywriters, and other team members to ensure consistent messaging and branding.

Social Media Management:

• Manage and maintain the company's social media profiles and presence, including platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
• Plan and schedule social media posts, respond to comments and messages, and engage with the online community.

SEO and SEM:

• Optimize website content for search engines (SEO) to improve organic search visibility and rankings.
• Manage paid search campaigns (SEM) through platforms like Google Ads, ensuring efficient keyword targeting, ad copy, and bid management.

Email Marketing:

• Plan and execute email marketing campaigns, including creating newsletters, segmenting email lists, and analyzing campaign performance.

Analytics and Reporting:

• Monitor key digital marketing metrics and prepare regular reports to track the effectiveness of campaigns.
• Provide insights and recommendations based on data analysis to optimize future campaigns.

Website Management:

• Collaborate with web developers to maintain and update the company website, ensuring it is user-friendly, responsive, and aligned with marketing objectives.

Market Research and Trend Analysis:

• Stay updated with industry trends, digital marketing best practices, and emerging technologies to identify new opportunities.

Budget Management:

• Assist in budget allocation for digital marketing activities and ensure efficient utilization of resources.