DIGITAL MARKETING EXECUTIVE (PPC / LEAD GENERATION SPECIALIST)
1 - 3 Years
Chennai
Job Description :
1. Should have extensive knowledge and working experience in running PPC campaigns on various platforms such as Facebook, Adwords, Quora, Twitter, Linkedin, Pinterest Etc
2. Experience of conversion based campaigns on Facebook and Google is a must.
3. Should have experience in inbound traffic and Cultivation of leads and sales.
4. Should create a monthly social media calendar, strategy and content.
5. Must have experience in running a conversion-based campaign for E-commerce business (Both B2B and B2C)
6. Experience with B2C and B2B social media, Google Adwords and email campaigns is must
7. Should have good knowledge in SEO (keyword, image optimization etc.)
8. Good enough to create online newsletters, promotional emails and set up their distribution through various channels
9. Should have creative content writing skill that communicates the client business in various places such as ads, web banner and so on.
10. Should be well enough to optimize existing PPC campaign components including, but not limited to ad copies, bid prices, cost per conversion, cost per click, keyword research, etc.