Assist in the formulation of strategies to build a lasting digital connection with customers. Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.). Launch optimized online advertising through Google Adwords, Facebook, etc. to increase company and brand awareness. Be actively involved in SEO efforts (keyword, image optimization, etc.). Prepare online newsletters and promotional emails and organize their distribution through various channels. Provide creative ideas for content marketing and update website. Developing a campaign that drives traffic, improves customer engagement, leads, and sales. Collaborate with designers to improve user experience. Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
