As a digital marketer, you'll need to:
create and upload copy and images for the organization's website
write and dispatch email marketing campaigns
provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
design website banners and assist with web visuals
communicate with clients, affiliate networks and affiliate partners
conduct keyword research and web statistics reporting
contribute to social media engagement and brand awareness campaigns
use web analytics software to monitor the performance of client websites and make recommendations for improvement
contribute to company and industry blogs and manage e-communications
assist with paid media, including liaising with digital advertising agencies
develop and integrate content marketing strategies
keep up to date with current digital trends
manage the contact database and assist with lead generation activities
You'll need to have:
strong verbal communication skills for articulating ideas to colleagues and clients
excellent written communication skills for producing high-quality content
attention to detail and accuracy
the ability to work independently and flexibly
the capacity to prioritize and work across multiple projects
the ability to work as part of a team
organizational skills with the ability to deliver a high volume of quality work
creative skills for contributing new and innovative ideas
the ability to work well under pressure and meet deadlines
networking and analytical skills
knowledge of existing and emerging social media platforms
excellent IT skills.
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