G2C Partners jobs - Digital Marketing Expert

SEM –

• Well versed in Google Ads – advanced knowledge of Google Ads is a plus ! GEO restrictions, Extensions, DKIs etc
• Must have managed, created, & optimized of small to large Ads campaigns for US clients
• Google Ads certification is plus! Bing campaign implementation is required
• Keyword research and ad copywriting skills must.
• Should be very comfortable in reporting & identifying the anomalies in the weekly/monthly reports
• Should have Google Analytics knowledge & know how to use the insights to optimize digital marketing channels
• Knowledge of Google Merchant & Google data feed 

• Paid campaign management on Facebook, Instagram, Twitter, LinkedIn, & Pinterest is required
• Maximizing followers on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest
• Must know how to use Audience insight
• Basic knowledge of HTML editing, graphics designs using Photoshop
• Be able to implement conversion pixel to track conversions
• Know how to optimize without conversions
• A/B testing

• Must possess a clear understanding of on-page & off-page optimization
• Know best practices of link building
• Must have knowledge of Google local listing
• Should have expertise in Article Submission, Press Release Submissions, Social Bookmarking, Classified Submissions, Blog Posting, and Business Directory Submissions
• Know how to analyze content & keyword density

• Google Ads, Keyword Research tools, Google Analytics, Google Console
• Video & photo editing tools i.e. Adobe Photoshop
• MOZ, SEMRush, ClickFunnels, Zapier, MailChimp, ConstantContact, Buzzstream Lastpass, RingLead, ScopeLead, Hootsuite etc.
• Skype, Slack, Microsoft Office Suite, Dropbox, Google Docs, Advanced knowledge of Excel is a big plus!