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Digital Marketing Expert

Ivan Infotech Pvt. Ltd.
Experience : 3 Years
Education : Any Graduate
Location : Kolkata
Job Role : Others
Posted on 01 Aug 19
Job is expired
Job DescriptionLast Date 30 Sep 19
Digital Marketing Expert

Experience- 3-5 years 

Roles & Responsibilities :

  • Implement Pay Per Click media strategies for clients
  • Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
  • Handle the creation of large keyword lists
  • Provide creative copy suggestions and graphical ad templates
  • Handle display network placement lists on AdWords and through other contextual advertising platforms
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
  • Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
  • Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Keep pace with search engine and PPC industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
  • Monitor and evaluate search results and search performance across the major search channels
  • Communication to team and management on project development, timelines, and results;
  • Work closely with the other team members to meet client goals.
  • Track KPIs to assess performance and pinpoint issues. Find ways to reduce risk of click fraud.
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Ivan Infotech Pvt. Ltd., the diligent IT outsourcing company in India, is encompassed with adept IT-consultants who assist to pull-off persistent business prosperity through advanced technology in an intelligent, analyzed and strategic way. Discover imperative facts that are helpful to generate and implement innovative business actions. Add value to business in this progressive digital age with our competent IT- strategy and consulting solutions.
Job is expired
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