Know your work As a Digital Marketing Specialist, you will create, optimize and execute ROI driven campaigns on the following: Google Adwords, Google Display, YouTube, Facebook Ads, Twitter Ads, LinkedIn Ads, and publisher networks.
• Collect and analyze data, identify trends and insights in order to maximize ROI by keeping track on all KPIs and budgets.
• Setting up new Digital advertising campaigns.
• The track, report and analyze website analytics and campaign performances.
• Monitor daily, weekly and monthly campaign performance to ensure full delivery and maximize creative performance.
• Hands-on experience managing campaigns under different strategies CPM, CPC, CPA, etc, and know when to use which strategy
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