Entrayn Education Technologies jobs - Digital Marketing / Field Marketing

Job Role:

• The Field Marketing Executive position is the front end of the business. 
• It comprises all marketing activities that involve face-to-face contact with prospects/clients. This position is to build the business by identifying prospects, helping convert the prospects to clients.
• The candidate will be responsible for the design, implementation, and execution of field marketing campaigns. She/he will work closely with marketing managers and the sales team to promote lead generation and create upsell opportunities.

Key Responsibilities:

• Plan and complete field marketing campaigns after conducting preliminary research
• Develop robust knowledge of all product lines/services
• Produce various literature, signage, merchandise, and other materials to be used at field marketing events
• Maintain relationships with third-party vendors and venues
• Negotiate with retailers and other third-party partners on promotional display and merchandise placement
• Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
• Attend relevant trade shows and events
• Monitor industry trends and competitor activities
• Manage social media activity surrounding field marketing campaigns
• Track expenses in an organized fashion
• Report weekly/monthly on the status of field marketing activities
• Document and share lead/customer intelligence with sales team.
• Advise student/ parents for their learning needs through structured Counselling Sessions
• Fix appointments and conduct home demo sessions / telephonic sessions on daily basis including follow up sessions
• Understand Customer profile & problems to explain implication of ineffective learning methods
• Create the need for Smart Learning and advise student-parent to buy Subscription as solution
• Handle Objections and Price Negotiation to generate Sales Revenue
• Learn/ Upgrade one’s own Product Knowledge and Sales Skills to achieve and exceed growing Sales target(s)
• Possess sound knowledge and understanding of consumer (students and parents) behavior
• Are keen to learn and upgrade Product knowledge from time to time for better Sales
• Enthusiastic and willing to work relentlessly for achieving and exceeding business targets
• Thrive in a fast-paced ambiguous work environment
• Have good communication skills in English and the regional language with a professional presentation