Digital Marketing Head/Executive

FollowADS

3 to 4 Years

Any Graduate

SEO, Digital Media Marketing, E-mail Marketing, Online Marketing, SEM

Chennai

Apply on Freshersworld

Posted on 28 Feb 19

Job DescriptionLast Date 31 Mar 19

3 to 5 years of experience in digital marketing.
Create mobile advertising strategy, budget allocation, forecast and scenario planning.
Set up, manage, optimise, report mobile app campaigns.
Manage the Mobile Measurement tool and ensure data accuracy and flow through between platforms, attribution tool, analytics tool, and internal database.
Develop and Manage digital marketing campaigns
Oversee a social media strategy
Manage and maintain the organisation’s app
Write and optimise content for the app and social networking accounts such as Facebook Instagram, LinkedIn, Twitter etc
Track and analyse app traffic flow and provide regular internal reports
Attain key performance indicators such as increasing the app installs as well as reducing the app uninstalls, managing micro moments during app usage, increasing dwell time or improving engagement with timely notifications & adapt customer journey in apps
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce and knowledge of App Store Optimisation (ASO) etc.
In-depth knowledge of big data analysis

Job Role

SEO / Social Media

Job Type

Full Time

Interview Type

Face to Face Interview

Company Description

FollowAds is an app-based hyperlocal marketplace connecting retailers and consumers. Our dream is to connect local consumers and nearby offers. FollowAds helps users discover deals & offers around them. Also, it provides retailers omni-channel engagement with customers.

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