● Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
● Maintaining clients' social media presence across all digital channels.
● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
● Identify trends and insights, and optimize spend and performance based on the insights.
● Brainstorm new and creative growth strategies.
● Plan, execute, and measure experiments and conversion test.
● Collaborate with agencies and other vendor partners.
● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements
● Proven working experience in digital marketing.
● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media.
● Highly creative with experience in identifying target audiences and devising jidigital campaigns that engage, inform and motivate.
● Experience in optimizing landing pages and user funnels.
● Experience with A/B and multivariate experiments.
● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
● Working knowledge of ad serving tools (e.g., DART, Atlas).
● Experience in setting up and optimizing Google Adwords campaigns.
● Working knowledge of HTML, CSS, and JavaScript development and constraints.
● Strong analytical skills and data-driven thinking.
● Up-to-date with the latest trends and best practices in online marketing and measurement.
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