Job Title: Digital Marketing Intern

Department: Marketing

Location: Bangalore

Duration: 6 months

Position Summary

We are seeking a passionate Digital Marketing Intern to join our team. This role is ideal for a recent college graduate or someone with foundational knowledge in digital marketing, who is eager to gain practical experience in a fast-paced and collaborative environment.

Key Responsibilities

Plan, execute, and optimize digital marketing campaigns across various channels, including SEO, social media, PPC advertising, email marketing, and data analytics.
Conduct keyword research, competitor analysis, and on-page/off-page SEO optimization using tools such as Ahrefs, SEMrush, Google Search Console, Moz, and AlsoAsked.
Manage and schedule social media posts, track performance metrics, and engage with followers using platforms like Hootsuite, Sprout Social, Hubspot, and Bitly.
Analyse website traffic, user behaviour, and conversion rates using Google Analytics and Meta Business Suite to identify opportunities for improvement.
Create and segment email lists, design and deploy email campaigns, and track email performance using tools like MailChimp, Constant Contact, and ConvertKit.
Set up and manage PPC advertising campaigns on Google Ads and SEMrush, monitor performance, and adjust bids and budgets as needed.
Collaborate with the marketing team to develop innovative strategies and contribute to the overall success of digital marketing initiatives.
Stay updated with the latest trends, tools, and best practices in digital marketing and share insights and recommendations with the team.
Experience with LinkedIn marketing is considered an added advantage.

Qualifications

Bachelor's degree or equivalent in Marketing, Communications, or related field.
Strong understanding of digital marketing concepts and best practices.
Excellent analytical, organizational, and communication skills.
Ability to work independently and as part of a team.
Available to work from the office.

What we offer

Valuable hands-on experience in a fast-paced and collaborative environment.
Opportunity to work on diverse projects and make a meaningful impact.
Mentorship and guidance from experienced professionals in the field.
Opportunities for professional development and growth.

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