Responsibilities :
· Using networks and online research, identify and qualify new sales leads.
· Assist in the formulation of strategies to build a lasting digital connection with consumers
· Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
· Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
· Be actively involved in SEO efforts (keyword, image optimization, etc.)
· Prepare online newsletters and promotional emails and organize their distribution through various channels
· Provide creative ideas for content marketing and update the website
· Collaborate with designers to improve user experience
· Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, Web Trends, etc.)
· Acquire insight into online marketing trends and keep strategies up-to-date
· Maintain partnerships with media agencies and vendors
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