Job Description :
. Develop and manage digital marketing campaigns
. Oversee a social media strategy
. Manage and maintain the organisation’s website(s)
. Write and optimise content for the website and social networking accounts such as
Facebook,Linkedin and Twitter
. Track and analyse website traffic flow and provide regular internal reports
. Attain key performance indicators such as reducing the website bounce rate, increasing dwell
time or improving conversion
. Continually work on the Search Engine Optimization of the website(s)
. Fix any errors or bugs in online content
. Edit and post videos, podcasts and audio content to online sites
. Arrange webinars and webcasts
. Create online banner adverts and oversee pay per click (PPC) ad management
. Write copy for email marketing campaigns
. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at
the forefront of industry developments, particularly developments in mobile marketing
. Work on printed material to supplement online products
. Attend product launches and networking events.
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