Propstory jobs - Digital Marketing

Digital Marketing

Propstory

Bangalore

Fresher

Salary not disclosed

Diploma, M Phil / Phd, B.Com, M.Com, MA, BBA/BBM, BCA, BEd, BSc, MCA, MEd, MSc, PG Diploma, 12th Pass (HSE), BFA, BSW

Job Description

Selected intern's day-to-day responsibilities include:

1. Manage and optimize live campaigns to enhance efficiency and effectiveness by adjusting bid strategies, keywords, and ad placements based on performance data
2. Conduct A/B testing with ad copy, landing pages, and call-to-actions to identify strategies that boost conversion rates and overall campaign performance
3. Utilize Google Ads tools and analytics to generate reports on campaign success metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), making data-driven decisions to optimize future campaigns
4. Perform thorough keyword research using tools like Google Keyword Planner to identify high-potential keywords targeting the right audience for specific campaigns
5. Analyze search trends, competition, and cost-per-click estimates to select effective keywords that maximize campaign reach and budget efficiency
6. Continuously refine and expand the keyword list based on campaign performance and emerging trends, adapting to changes in user search behavior and market dynamics
7. Collaborate with creative and content teams to develop compelling ad creatives and landing pages aligning with campaign goals and target audience preferences
8. Ensure all ad creatives meet Google Ads guidelines and are optimized for desktop and mobile viewing
9. Gather feedback on ad creatives' performance and suggest improvements or revisions based on campaign data and audience engagement metrics