Digital Marketing Lead jobs in Kochi at Webdura Technologies

Digital Marketing Lead

Infopark, Kochi

Department: Digital Marketing

Responsibilities:

Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing, Facebook, Twitter, Linkedin etc)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce the risk of click fraud
Keep abreast of PPC and SEM trends

Requirements:

Proven experience as a Digital Marketing Executive with 3- 5 years of experience
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Solid experience in e-commerce marketing is an added advantage
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in Marketing, Digital Media or a related field/B tech; AdWords certification is a plus

Webdura Technologies is the best digital marketing company in India that provides digital marketing services to its clients worldwide to generate more traffic and leads. At Webdura, we are obsessed with providing a comprehensive Digital Marketing Strategy for our clients. Since inception in 2010, Webdura has grown to become the most impactful digital marketing company in India by providing result-oriented, data-driven Digital Marketing solutions to enhance the image of clients and help enable their digital dream with a platform that communicates the core essence of the company to their target audience. Having associated with over 20 global brands, Webdura prides itself in being able to support and magnify the outreach of clients by understanding their requirements and providing a thorough insight into all the parallels to meet their Digital Marketing needs.