Digital Marketing Manager

Thoughtful Minds Web Services Pvt. Ltd.
Experience : 3 Years
Education : MS
Location : Jaipur
Monthly Salary : Rs. 15,000 - Rs. 20,000
Posted on 15 Jun 19
Job DescriptionLast Date 31 Aug 19

Job Summary

  • If you live and breathe digital marketing, we want to talk to you. 
  • We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

  • You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. 
  • Digital marketing managers will work with the marketing team and individually as per the project, and vendors to launch campaigns on time and on budget.

Responsibilities and Duties

  • Plan and execute all digital marketing, including SEO/SEM, content marketing, database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications and Skills

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM/SMM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development, wordpress and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
With 10 + 1 years of experience in content marketing, content writing and website development, Thoughtful Minds holds the strongest portfolio in all its domains including Digital Marketing ( SEO, SMO, Content Writing) in India.
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