Jobsifyhr jobs - Digital Marketing Manager

Roles & Responsibilities:

·  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

·  Design, build and maintain our social media presence

·  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·  Identify trends and insights, and optimize spend and performance based on the insights

·  Brainstorm new and creative growth strategies

·  Plan, execute, and measure experiments and conversion tests

·  Collaborate with internal teams to create landing pages and optimize user experience

·  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·  Instrument conversion points and optimize user funnels

·  Collaborate with agencies and other vendor partners

·  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Key Requirements:

. Good command over English

. Strong analytical skills and data-driven thinking

. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate