DIGITAL MARKETING MANAGER

Toppr Technologies Pvt Ltd.
Experience : 2.5 to 3 Years
Education : MBA/PGDM, BE/B.Tech
Location : Mumbai
Job Role : Others
Posted on 10 Jul 19
Job DescriptionLast Date 08 Sep 19
DIGITAL MARKETING MANAGER

Location: Powai, Mumbai, Maharashtra, India

Qualification:
  • MBA/PGDM from Tier I Business School and/or B. Tech. from a Tier I college (IITs, BITS, NITs). 
  • 2+ years of experience in digital marketing with a specialty in the mobile ecosystem and customer acquisition.
  • Deep understanding of digital marketing practices: usage patterns, emerging technologies, ROI analysis, etc.
  • Understanding of digital marketing platforms and passion for technology.

Responsiblities:
  • Plan, execute, and track Toppr’s integrated digital marketing strategy across channels and objectives - app installs, display, search, affiliates among others.
  • Partner closely with cross-functional teams to identify the requirements and plan accordingly.
  • Manage agencies and affiliates, and own strategy to drive maximum ROI from campaigns.
  • Regularly optimize campaign performance. Grow the lead volume to 10x at a sustainable cost.

WHY SHOULD YOU JOIN TOPPR:
  • Work with the best: Learn from leaders who have built Toppr from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues. 
  • High-growth industry: India’s online education industry is an ever-expanding pie and is poised to grow to $2 billion in 3 years.
  • High-growth startup: Over the last 3 years, Toppr has grown over 50x, and we aim to grab a big chunk of this ever-expanding pie.
  • As the business grows, you grow: We want Toppr to be built from within. We look at you as someone with the potential to make Toppr a $10B company.

HOW YOU’LL RAMP:
In the First Week...
  • Understand Toppr’s journey, mission, values, future outlook, and footprint across India.
  • Spend time with the Marketing, Product, and Sales teams to get up-to-speed on Toppr’s offering, its competition, and future outlook.
By Day 30…
  • Assist in defining the objectives and key results (OKRs) that Toppr’s digital marketing strategy must achieve.
  • Explore and analyze the best digital marketing channels for Toppr. Based on your research, predict the response of the campaign - the goal is a positive ROI.
  • Based on your research, coordinate, plan, and prepare the leads plan. Present this plan to the stakeholders and incorporate their feedback into the final plan
By Day 90…
  • Set up a tracking mechanism to measure the effectiveness of the digital marketing campaign.
  • Generate the analysis of campaign performance. Measure the impact of work and use data to refine priorities.
  • Make decisions based on data and stay ahead of the curve by aiming for the best ROI.

WHO YOU ARE:
  • To be successful in this role, you’ll need to have the following skills:
  • Calculated risk-taking: Intuitiveness to experiment, run a pilot digital marketing campaign, measure its results and then take a call to scale up.
  • Analytical: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies.
  • Communication: Engage and influence multiple stakeholders to build strong working relationships and take others with you. 
  • Self-driven: Demonstrate a positive, ‘can-do’ attitude. Willing to roll up your sleeves and get things done.
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Toppr is India’s leading edtech company with a mission to make learning personalized. Our adaptive after-school learning app for classes 5th to 12th is used by over 60 lakh students. We have the widest syllabus support that covers over 20 subjects, 20 boards, and 50 exams. We believe each child is unique with distinct learning needs. We are building Toppr as an adaptive platform to increase engagement, optimize learning and improve outcomes for all students. Toppr was started in 2013 by IIT Bombay alumni Zishaan Hayath and Hemanth Goteti and is backed by venture capital firms like SAIF, Helion, and Eight Roads.
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