Eweb jobs - DIGITAL MARKETING PERFORMANCE MANAGER

Key accountabilities:   

Conceptualise and execute end to end digital marketing activities for franchise network   Demonstrable experience running digital campaigns through platforms like Google, facebook, Youtube, affiliate marketing,native,Programmatic Buying Platform. 

Improve quality score of ads running and optimize campaign structure. 

Keyword research planning and optimization. Maximize ROI in terms of awareness, leads & conversions etc. 

Daily Monitoring and reporting on the performance of all digital marketing campaign on regular basis.

 Ability to independantly tweak & manage high budget spends daily based on monthly lead generation targets for multiple brands. 

Reviewing and analysing site for areas that can be improved and optimized. Brainstorm new and creative growth strategies. Collaborate with agencies and other vendor partners for successful execution of external advertising campaigns. Work along with in-house creative and technical teams for new landing page & creatives when needed. In-depth Knowledge & experience regarding Google & facebook Analytics, Google My Business etc. Up-to-date with the latest trends and best practices in online marketing and measurement. Google AdWords & Analytics Certification is a plus Candidate should have atleast 3-5 years of Digital Marketing experience   Other skills needed:   Working knowledge of MS office product suite,excel, word, power point etc. 

Positive, aggressive and result oriented Candidate preferred. Self- motivated and be willing to work under target pressure. Should have strong analytical and data skills. Excellent written and verbal communication skills. Good interpersonal skills and a good team player. Smart and confident to handle the tactics of Digital Marketing.