Dear All,
Good Day!!!
Opening for PPC - Digital Marketing Executive.
Responsibilities and Duties:
- Certified Google Adwords professional with strong mathematical skills high level of organization & strong time management.
- Daily account management of pay per click accounts on Google AdWords, Bing and other search platforms including all Social Platforms.
- Ensure all PPC campaigns delivered are being managed to the expected standards, utilizing all relevant, available and applicable optimization methods and options are being tested.
- Co-coordinating implementation of learning’s, know-how, optimization techniques, tactics and technologies in all campaigns. Collecting, analyzing and exchange of experiences gathered in local campaigns.
- Ensure full understanding of business objectives in each country and be able to translate this into PPC strategy and action plans.
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Ensure campaign goals are met and exceeded for performance campaigns
- Maintain budget tracker with the team to prevent over or under-spend
- Establish budgeting methodology for brand/performance budget split
- Create PPC and Paid Social strategic plans as well as detailed tactical execution plans
- Continuously recommend ideas/strategies/tactics and formulate campaign optimization plans with the team
- Creating search, display, video & remarketing campaigns
- Developing campaigns, copywriting, testing landing pages and writing development plans
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Willing to join immediately or short notice will be preferred
- Would plan, develop, launch and optimize all paid digital to drive inbound lead and trial acquisition.
- Monitor, measure, analyze, and report on all digital marketing performance.
- Manage account marketing budget and work with Content teams and external media agencies to execute campaigns and tactics.
- Should have 2+ years of B2B marketing experience in a technology environment directly supporting sales teams, Field Marketing and Content Marketing.
- Lead all technical SEO projects and own related technical requirements for product and marketing initiatives.
- A good understanding of Search Engine Optimization (SEO),Search Engine Marketing and Pay-Per-Click Advertising, Social Media Marketing, Content Marketing, Affiliate Marketing, Influencer Marketing, Email Marketing, Viral Marketing to develop a product in this area.
Required Skills & Others:
**
**Qualification: UG/PG
Exp: 2+ years in PPC
Skill: Pay per click, SMM, SMO, SEO, SEM
Salary: As per standard
Work Location: Nungambakkam