Digital Marketing is a booming, dynamic and vast field of marketing with number of digital marketing job roles. Every specific job role helps you develop the right digital marketing skills and strategies. There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website. Digital marketing roles and responsibilities are there for developing strong and innovative digital marketing strategies using PPC, SEO, SEM, and other techniques to attract traffic to the companies website and increasing awareness of company’s products and services. Here is why digital marketing is a good career option.