Complete responsibility of Google and Facebook ads.
- End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads)
- Conduct keyword research and optimize the campaigns.
- Research and analyse competitor advertising links and strategize the best plan ahead for the business
- Optimize the ad copy, landing pages for the best lead quality.
- Optimize the campaigns regularly for improving the performance
- Measure and report performance of all marketing campaigns, and assess against goals.
- Brainstorm new and creative growth strategies. Secondary Responsibilities
- Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
- Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.