AnaxisTech jobs - Digital Marketing Specialist

Role Description:

We are seeking a talented and proactive Digital Marketing Specialist to join our team. The ideal candidate will be responsible for implementing digital marketing strategies to enhance brand visibility, engage audiences, and generate leads across various online platforms.

Responsibilities:

• Assist in planning, executing, and monitoring marketing campaigns across multiple channels, including websites, emails, social media, advertising, and events.

• Help plan and coordinate company events, webinars, and other promotional activities to enhance brand visibility and generate leads.\

• SEO Optimization: Execute on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.

• Backlink Generation: Develop and implement backlink building strategies to enhance domain authority.

• Social Media Management: Handle social media accounts (including overseas/international platforms) to increase followers, engagement, and brand awareness.

• Content Creation: Write and post engaging blogs/articles to attract and retain audiences.

• Google Ads Management: Manage Google Ads campaigns effectively to optimize performance and ROI.

• Ads Management: Create, monitor, and optimize paid advertising campaigns across multiple platforms.

• Data Analysis: Track and analyse campaign performance metrics to derive actionable insights and make data-driven decisions.

• Conduct market research to identify trends, competitive intelligence, and customer insights and build/adjust campaigns accordingly.

Qualifications:

• Social Media Marketing and Digital Marketing skills

• Should have a strong hands-on Digital Marketing Strategy. Search Engine Optimisation (SEO), Content Marketing, Affiliate Marketing, Social Media Marketing, Search Advertising, Mobile Marketing, Display marketing, Analytics, Lead Generation, Online Reputation Management, AdSense, Blogging, and more.

• Experience of execution of marketing campaigns through paid Google Ads and Meta Ads

• Ability to review analytics data, provide insights and optimize campaigns.

• Excellent communication skills

• 3+ years of experience in the field of Digital Marketing

Interested candidates, please email