ETA Technology Pvt Ltd jobs - Digital Marketing Specialist

Designation: Digital Marketing Specialist

Responsibilities

• Identify growth markets, conduct Market Research, and competitor analysis.
• Evaluate and prioritize participation of exhibitions across geographies.
• Handle Lead Scouting, Nurturing, and Qualification.
• Continuous improvement of Marketing processes using Analytics.
• Measure and report on the performance of Marketing campaigns and A/B Testing Strategies
• Work on creating digital assets for branding.
• Monitor and track the performance of marketing campaigns
• Implement SEO strategies.

Qualification and Skills

• Bachelor's Degree in Marketing Communications or relevant discipline
• 2+ years of experience in a similar role in a Manufacturing Industry
• Knowledge of various tools used in Digital Marketing like Google Analytics, Google Ads, SEMrush, Email Marketing Solutions, Digital Content creation tools, etc.
• Good Knowledge of WordPress platforms and SEO techniques
• Excellent communication skills
• Content and creative writing skills.
• Certification in Google Ads, Google Analytic etc. is an advantage