Job Profile: Digital Marketing Specialist

Experience: 1 to 3 years

Notice Period: Immediate joiner

Location: Bangalore

Responsibilities:-

Devise and implement search engine optimization (SEO) and pay-per-click (PPC) strategies.
Create and manage link-building and content marketing strategies.
Develop and maintain a social media presence.
Develop engaging online content including blog articles, videos, graphics, and ads; monitor and analyze content click-through rates.
Forecast marketing campaign growth and return on investment (ROI) and report these to leadership.
Manage and write copy for email and social media marketing campaigns, among others.
Use Google Analytics, Google AdWords, and other relevant digital marketing tools.
Devise new ways of driving traffic to the company website/s. Regularly maintain and update the user journey on the website as required.
Develop projects, including delegating tasks, adhering closely to deadlines and budgets, and developing and revising ideas.
Stay abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies when developing campaigns, and update current campaigns.

Requirements and Skills:

· Must have experience in leading and managing SEO/SEM, email, social media, and/or display advertising campaigns.-

· Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).-

· Experience in setting up and optimizing Google AdWords campaigns.-

· Experience with A/B testing and multivariate experiments.-

· Working knowledge of ad serving tools (e.g., DART, Atlas).-

· Experience in optimizing landing pages and user funnels.-

· Google Analytics certification.-

· Experience with marketing automation tools (e.g., HubSpot, Marketo).-

· Knowledge of HTML, CSS, and JavaScript.-

Familiarity with Adobe Creative Suite (Photoshop, Illustrator) -

· Good at Content Development and Presentations- presentations (Must Have)