Position: Digital Marketing Specialist
Location: Bangalore - Indiranagar
Experience: 4 to 5 years
Industry: Financial Services
Company: moneyguru
Website: www.moneyguru.in
Notice Period: Immediate joining
Fuelled by a fundamental belief that investing should be easy and effortless for all, we at moneyguru have built a mutual fund investment platform that simplifies investing and empowers smart savers. Our platform provides the knowledge, information, support and technology to help them achieve their financial goals with ease and confidence.
Being one of the fastest-growing fintech companies, we are deeply passionate about what we do, because we know that our work has the power to change people’s finances and bring them closer to their financial goals.
About the role
We're looking for a young, enthusiastic Digital Marketing Specialist who has an innovative mind with an ROI driven attitude and shouldn’t be afraid to roll up their sleeves and get their hands dirty. This creative individual should have experience working in paid and organic marketing either for a growing start-up or a digital marketing agency and can scale the business as well as can bring strong traction through multiple channels.
Responsibilities
● Develop and implement digital marketing campaigns that focus on lead generation, engagement, retention and conversions across different channels like display, paid social and SEM channels
● Do research, brainstorm and come up with digital marketing plans that are fully result driven
● Create result-driven content and digital marketing plan for growing app sign-ups, subscribers of our blog page and followers across all our social media platforms
● Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
● Define and execute A/B testing plans to improve campaign performance
● Deliver presentations and metrics to the leadership team on campaign performance, results, strategies and recommended action plans for continuous improvement
● Collaborate with content, brand marketing and other relevant teams and come up with innovative campaign ideas to increase audience reach, gain website traffic, shoot up engagement, raise app installs, and meet other objectives
● Responsible for the end to end process of strategizing and increasing the organic growth and reach of the company on offline medium. Work on media strategy & planning across the offline channels (TV, Radio, Outdoor, Print, YT, etc)
Pre-Requisites
● Graduate or Post- Graduate in Marketing
● Must have a minimum of 3 years’ experience working with an early-stage startup or a leading digital media agency
● 3+ years of relevant experience in paid advertising, mainly Facebook Ads and Google Ads for B2C business
● App marketing experience
● 2+ years of experience in content marketing is mandatory
● Knowledge and experience in Twitter marketing is preferred
● Experience in customer retention. Solid understanding on platforms like WebEngage, mix panel, clever tap etc
● Excellent writing and communication skills
● Experience in building a comprehensive digital marketing strategy from scratch
● Certifications on Google Academy, Facebook Blueprint, HubSpot, etc.
● Good knowledge of ads bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting
Good to have
● Leadership skills or experience in team management
● Good knowledge on how to optimize email campaigns
● Knowledge about the basics of HTML
● Specialization in Twitter and Instagram marketing
Benefits and Perks
We at moneyguru are passionate about what we do and that comes as no surprise because our platform helps investors make informed investment decisions every single day. Also, we are a fun team to be around - bouncing off ideas to better our product over coffee, finding solutions to complex problems over Chai and discussing football scores during lunch - we are constantly hustling while also managing to have as much fun as we can while doing it.
We have created a culture that is comfortable and conducive for your personal and professional growth. We have flexible working hours, an attractive leave policy and we always encourage our employees to learn more skills (and yes, we will pay for it!).
If you like the idea of working on a product that truly changes people’s financial lives, get in touch!
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