PluginHive jobs - Digital Marketing Specialist

We are seeking a talented and highly motivated Digital Marketing Specialist with 2+ years of experience in SaaS-based companies to join our close-knit team. As a Digital Marketing Specialist, you will ensure that our website is placed at the top of the Search Engine Results Page for all the right keywords. You will be responsible for driving potential organic traffic to our website, ultimately leading to higher sales. You will have the opportunity to collaborate with performance marketers, content writers, designers, developers, customer success, and product experts to gain a deeper understanding of our SaaS product and work closely with the marketing team to take our business to the next level.

What you’ll do:

• Monitor and ensure that all product pages rank at the top of search results to bring in more conversions.
• Conduct keyword research and integrate them into website content, titles, tags, and descriptions to improve search engine ranking and increase website traffic.
• Monitor and analyze SEO performance metrics to optimize the SEO strategy, identify areas for improvement, and increase website traffic, engagement rates, and conversion rates, resulting in increased revenue.
• Pursue competitor backlinks and build and maintain healthy links by keeping track of the backlink profile to improve our SEO and search engine ranking.
• Develop and execute social media strategies through competitive research, messaging, and audience identification for different social platforms to increase followers and engagement.
• Develop and execute Email Marketing strategies through MailChimp to bring more leads, brand awareness, and conversions.
• Collaborate with the team to brainstorm new and creative growth strategies and implement them.

What you’ll need:

• Minimum 2 years of hands-on experience in Digital Marketing, proficient in Google Analytics, Google Search Console, Ahrefs & MailChimp.
• Exceptional writing and communication skills to craft persuasive social media posts and email drafts to communicate effectively with all stakeholders.
• Experience in successfully ranking SaaS product pages for the right keywords at the top of SERP that can provide more conversions.
• Proven experience in link building for SaaS products across different websites.
• Passion for Marketing & Sales, able to identify and capitalize on revenue opportunities.
• Collaborative mindset, providing guidance and support to cross-functional teams to ensure campaign success.

We would love to know:

• Can you share some examples of successfully placing SaaS products at the top of the SERP in the past?
• Also, can you give an example of a time when you couldn’t place the product page at the top, and how you addressed the issue?
• How do you measure the success of a link-building campaign? What metrics do you track, and how do you report on those metrics to stakeholders?
• Can you share examples of innovative social media campaigns (non-paid) you have been a part of? How do you stay creative and come up with new ideas?
• How do you go about building email lists and segmenting them for better targeting in the SaaS industry? Can you give examples of successful list-building or segmentation strategies you’ve used in the past for SaaS products?

Looking for a challenging opportunity to put your digital marketing skills to the test and take your career to the next level? Join PluginHive! As part of our team, you’ll work with a talented & highly motivated team to deliver exceptional value to our customers. Apply now and become an integral part of our team!