We are seeking a
talented and highly motivated Digital Marketing Specialist with 2+ years of
experience in SaaS-based companies to join our close-knit team. As a Digital
Marketing Specialist, you will ensure that our website is placed at the top of
the Search Engine Results Page for all the right keywords. You will be
responsible for driving potential organic traffic to our website, ultimately
leading to higher sales. You will have the opportunity to collaborate with
performance marketers, content writers, designers, developers, customer
success, and product experts to gain a deeper understanding of our SaaS product
and work closely with the marketing team to take our business to the next
What you’ll do:
- Monitor and ensure
that all product pages rank at the top of search results to bring in more
- Conduct keyword
research and integrate them into website content, titles, tags, and
descriptions to improve search engine ranking and increase website traffic.
- Monitor and analyze
SEO performance metrics to optimize the SEO strategy, identify areas for improvement,
and increase website traffic, engagement rates, and conversion rates, resulting
in increased revenue.
- Pursue competitor
backlinks and build and maintain healthy links by keeping track of the backlink
profile to improve our SEO and search engine ranking.
- Develop and execute
social media strategies through competitive research, messaging, and audience
identification for different social platforms to increase followers and
- Develop and execute
Email Marketing strategies through MailChimp to bring more leads, brand
awareness, and conversions.
- Collaborate with the
team to brainstorm new and creative growth strategies and implement them.
What you’ll need:
- Minimum 2 years of
hands-on experience in Digital Marketing, proficient in Google Analytics,
Google Search Console, Ahrefs & MailChimp.
- Exceptional writing
and communication skills to craft persuasive social media posts and email
drafts to communicate effectively with all stakeholders.
- Experience in
successfully ranking SaaS product pages for the right keywords at the top of
SERP that can provide more conversions.
- Proven experience in
link building for SaaS products across different websites.
- Passion for Marketing
& Sales, able to identify and capitalize on revenue opportunities.
- Collaborative mindset,
providing guidance and support to cross-functional teams to ensure campaign
We would love to know:
- Can you share some
examples of successfully placing SaaS products at the top of the SERP in the
- Also, can you give an
example of a time when you couldn’t place the product page at the top, and how
you addressed the issue?
- How do you measure the
success of a link-building campaign? What metrics do you track, and how do you
report on those metrics to stakeholders?
- Can you share examples
of innovative social media campaigns (non-paid) you have been a part of? How do
you stay creative and come up with new ideas?
- How do you go about
building email lists and segmenting them for better targeting in the SaaS industry?
Can you give examples of successful list-building or segmentation strategies
you’ve used in the past for SaaS products?
Looking for a
challenging opportunity to put your digital marketing skills to the test and
take your career to the next level? Join PluginHive! As part of our team,
you’ll work with a talented & highly motivated team to deliver exceptional
value to our customers. Apply now and become an integral part of our team!