Zeta India jobs - Digital Marketing Specialist

Digital Marketing Specialist

Zeta India
experience 3 to 4 Years
salary Salary not disclosed
qualification
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Posted: 1 Month ago
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Job Description

Zeta is founded by Bhavin Turakhia and Ramki Gaddipati. Bhavin has also been the Founder / Co-Founder of Radix, Ringo, Codechef and Flock. These businesses comprise 1500+ people, 8+ offices, 10+ million customers, revenues over USD 250+ million and a group enterprise value of over USD 1.4 billion.

Zeta is on a mission to make digital payments easy, secure, inclusive and valuable for corporations, employees and merchants everywhere. Its businesses revolve around a key idea that spending and receiving money should be fast and trouble-free. Zeta is currently amongst the fastest growing B2B SaaS companies worldwide.

Zeta is looking to hire an enthusiastic Digital Manager Specialist to all digital marketing for Zeta’s businesses

What is the Job like?
  • Plan and execute digital marketing and retargeting campaigns across channels - PPC, social media channels (LinkedIn, Youtube, Facebook, Twitter, Instagram etc) display and text campaigns across platforms
  • Plan and execute ABM/ lead nurturing campaigns for target accounts using marketing automation tools like Hubspot, Marketo etc to generate and nurture leads with effective workflows
  • Optimise campaigns to maximise ROI with the help of A/B tests, data analysis, identifying trends and insights
  • Measure and report performance of all digital marketing campaigns, and access against goals (ROI and KPIs)
  • Plan and execute email marketing campaigns
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Stay on top of key trends and best practices in digital marketing, competitive landscape, and the industry to develop winning strategies
  • Collaborate with marketing specialists, content and design team to plan effective campaigns
Who can apply for this role?
  • 3-4 years of relevant experience in digital marketing
  • Hands on experience of executing and planning digital campaigns across platforms
  • Has experience of working in an agency OR worked with an agency
  • Experience in the B2B SAAS/ B2B enterprise industry will be a plus
What skills do we look for?
  • Strong understanding of PPC campaigns across platforms including social media (esp LinkedIn)
  • Strong execution skills for digital campaigns across platforms
  • Good analytical skills and data-driven thinking
  • Use website analytics and KPI data in order to drive online marketing initiatives and make recommendations for improvements
  • Experience with website analytics tools (e.g, Google Analytics, WebTrends, Google Play Dashboard, iOS app analytics, individual SM analytics, HubSpot)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints will be an advantage
  • Strong collaborative skills to be able to work with different teams within Marketing and other departments
  • Keen attention to detail
  • Good organisation and planning skills
  • Numerically oriented and believes in assessing all marketing initiatives

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Job Particulars

Job TypeApprenticeship
Hiring Process Face to Face Interview

About Company

Zeta India

About Zeta

Co-founded by Bhavin Turakhia (CEO) and Ramki Gaddipati (CTO),Zeta® is on a mission to make digital payments easy, inclusive and valuable for corporations, employees and merchants globally. Our products revolve around the key idea that spending and receiving money should be easy, fast, and trouble-free.

Our Business Comprises 

  • Zeta® Banking- we are in the business of providing a full stack, cloud native, API-first neo-banking platform including a digital core and a payment engine for issuance of credit, debit and prepaid products that enable legacy banks and new age fintechs to launch modern retail and corporate fintech products.
  • Nova: Nova delivers a complete range of secure solutions and customer-centric services to fintech and financial institutions.
  • Zeta Benefits - We started our business as an ‘employee benefits’ provider in India, with technology at the core of the offering. The Zeta BRS business today exists as a merged entity, with Sodexo, in India. On the global level, we are working with various Sodexo geographies as their technology partner, providing customisable suite of frontend and backend solutions for the BRS industry. We currently engage with Sodexo in Brazil, Vietnam and The Philippines; and are continuously expanding to more countries.
  • Enterprise Payments - Our enterprise payments solution helps financial institutions simplify payment flows using full stack, cloud native, API-first technology. From reward and recognition programs to gifting to expense management, we aim to make all enterprise payments hassle free while delivering a tangible business impact to the end user.

    Zeta currently provides its platform and products to BFSI issuers in India, Asia, and LATAM. The product offerings are used by banks like RBL Bank, IDFC First Bank and Kotak Mahindra Bank, 14000 corporates and over 2 million users. Zeta is a SOC 2, ISO 27001, ISO 9008, PCI DSS certified company. The company has over 500 employees and clocks over 1 million transactions per day.

    Zeta® was awarded the best B2B platform and the best Payment App at the Payments and Cards Summit 2018. The company was also recognised as one of India’s most innovative product companies at NASSCOM Emerge 50 awards 2017 and was named the Fintech Rising Star for 2017 by the India FinTech forum.

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