Purplechalk jobs - Digital Marketing Specialist

We are looking for an experienced and result-driven Digital Marketer to join our team immediately.

The One should be hands on with campaign ideation, planning, budgeting, implementation, measurement, and optimization process.

The ideal candidate will have a passion for all things marketing and technology, understands the Google, Facebook/Instagram algorithm workaround, trends , updates and should be able to leverage the best out of the them towards the desired objectives ( Lead Generation , Engagements & Conversions )

This Role Requires
1.Formulation of strategies to build a lasting digital connection with consumers.
2.Launch optimized online Campaigns through Google Adwords, Facebook Business Manager ,Native Ads etc.
3. Hands On experience with Google Tools & execution of Paid Campaigns
4. Experience in optimizing landing pages and user funnels
5.A/B Testing
6.Keep attention to the updates of Google’s Algorithm.
7.Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) - Periodic reporting
8. Forecast future projections and scalability
9. Monitor the KPI & Reporting
10.Conduct keyword research according to the latest keyword research strategies.
11.Working knowledge of HTML, CSS, and JavaScript development and constraints will be an added advantage
12. Sound knowledge on On page and Off Page SEO

Criteria:
1. 1+ years of working experience in the field of digital marketing
2. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
3.Experience in setting up and optimizing PPC campaigns on all major search engines
4.Problem solving skills
5. Must be able to juggle multiple projects at the same time
6.Strong analytical skills and data-driven thinking
7. Google Ad word and Analytics certified

Salary Range : 20k - 30k