Leisurely jobs - Digital Marketing Specialist

Pay Scale: Rs. 15000-20000

JOB RESPONSIBILITY

• Assist in the formulation of strategies to build a lasting digital connection with consumers
  Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

•  Prepare online newsletters and promotional emails and organize their distribution through  various channels

• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization, etc.)

• Provide creative ideas for content marketing and updating the website Writing, Planning, designing, creating, editing, and publishing engaging content for various OTA portals including website and social networks including Facebook, Instagram, Twitter relevant content based on the company's business objectives and users' needs.

• Collaborate with designers to improve user experience Keep a check on industry-relevant and trending topics and generate new editorial content

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)

• Acquire insight into online marketing trends and keep strategies up-to-date

• Maintain partnerships with media agencies and vendors Taking 100% responsibility for multiple SEO projects

•   Delivering a satisfactory increase in rankings, and traffic of the project. Maintaining the month-on-month performance of every project. Direct reports/management of a team of 10 associates and senior digital marketing specialists. Train & Manage the SEO team. Responsible for Lead generation through paid budget Manage the day-to-day handling of all paid social media channels such as LinkedIn, Facebook, Instagram, adapting strategies to suit different channels  Develop, launch, and manage new campaigns for lead generation

•  Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media  activity 

•  Analyze competitor activity on social media

•  Optimize google ads and social media campaigns in order to achieve targets set by the client
  
  Requirements

• Excellent communication skills 

• Well versed with keyword research and planner

• Strong research skills 

• Should be comfortable collaborating across teams

• Industry Type: Travel & Hospitality

• Employee Type: Full Time 

• Education: Any Graduate /Any Post Graduate