Cloud.in jobs - Digital Marketing Specialist

Job Description :

We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts.The ideal candidate should have a passion for marketing and technology. S/he should be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. S/he should be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Roles and Responsibilities:-

• Assist in the formulation of strategies to build a lasting digital connection with prospects/audience.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website, create landing pages and monitor dynamic pages to keep it updated.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)Acquire insight in online marketing trends and keep strategies up-to-dateBuild, plan and implement the overall digital marketing strategy.
• Manage the strategy,Manage and train the rest of the team. Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIsPrepare and manage a digital marketing budget
• Oversee all the company's social media accounts.
• Manage and improve online content, considering SEO and Google AnalyticsBuild an inbound marketing plan.
• Forecast sales performance trendsMotivate the digital marketing team to achieve goals.
• Monitor competition and provide suggestions for improvement

Skills Required:

• 3-4 years of Proven experience as Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEMWorking knowledge of ad serving tools (e.g., DART, Atlas).
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Perks and Benefits:

• Best In Industry

Education:

• UG :BSc/BA in marketing or Digital technologies or relevant field
• PG :Any Postgraduate in Any Specialization