Fristine Infotech Pvt Ltd jobs - Digital Marketing Specialist

The ideal candidate will be responsible for growing lead flow through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 

Candidate should have a strong experience in lead generation (B2B Format). Preference will be given to those who have experience in executing digital campaigns for SAAS companies in their past roles.

While applying please be ready with case studies and analytics to back your claims.

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns that fit client needs as well as internal requirements
• Provide analytical reporting of campaigns to stakeholders
• Running Google Ads (Search and Display),continuous optimization
• Advance understanding and reporting of Google Analytics
• Should be able to handle Social Media Campaign Calendar (LinkedIn, Facebook, Twitter)
• Have a basic understanding of on-page SEO, affinity with SEMRush & Yoast SEO
• Building Landing Pages on tools like Optmizely
• Should have a basic understanding of WordPress CMS
• Should be willing to prepare content marketing calendar & write copy

Qualifications

• Bachelor's degree or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• Should have advance understanding of SEMRush
• Should have an advanced understanding of Yoast SEO
• Excellent written English for copywriting/content generation.