SKILLS REQUIRED
Content creation
Marketing analytics and data analysis
Search engine optimization (SEO)
Social media marketing
Paid adds
SEM
Job Type: Full-time
Benefits:
• Flexible schedule
Schedule:
• Day shift
Supplemental pay types:
• Commission pay
• Performance bonus
• Yearly bonus
Experience:
• Digital Marketing: 1 year (Required)
Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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