A Digital Marketing who has a strong grasp of marketing tools and strategies and be able to lead integrated digital marketing campaigns from Basic to Execution
Job responsibilities:
Plan, Execute, Monitor, and Optimize all digital marketing across SEO/SEM, E-mail, Social Media, Content Marketing and Display Advertising Campaigns for Lead Generation
Drive customer acquisition using lead generation strategies and deliver Quality Leads using different tools and platforms
Provide Insights, Recommendations, and Action Plans based on the analysis of the performance report.
Implement relevant A/B and Multivariate testing on the Campaigns, Creatives, Landing Pages, etc. to improve campaign performances
Present proper format and dashboard for data showing the metrics that matter to the Leadership team
Play the role of an internal agency
Develop a model that explains the impact of various input metrics such as Search Volume, Page Speed, Keyword Density, SERP Rank, etc.
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