The Starter Labs jobs - Digital Media Specialist

We are looking to hire a candidate with proven experience in Performance Marketing, Media Planning/Buying, or a similar role

Key Roles and Responsibilities

• Lead, motivate, drive and grow the performance marketing function within the marketing team.
• Lead the performance marketing team and identify opportunities for overall optimization and enhancement
• Measuring the performance of online campaigns
• Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the buyer’s journey.
• Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.
• Work with the performance marketing executives to initiate media planning/buying, identify target audiences and execute media campaigns
• Experiment with new platforms and channels
• Oversee ad accounts on Search & Social platforms (e.g. Google AdWords, Bing)
• Learn about the clients’ industry and business activities to suggest more personalized solutions

Minimum requirements

• Approximately 3 years of Performance Marketing Experience
• Experience with paid channels (Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads, etc),A/B testing (eg. Optimizely, Google Optimize),Analytics (eg. Google Analytics),User testing & Marketing Automation
• Thorough understanding of SMM, SEM campaign strategies, Media Planning & Buying, and SEO practices
• Experience with Social Media & PPC campaigns
• Analytical abilities