Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant
Create shareable content appropriate for specific platforms to drive traffic and customer engagement
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
Run regular social promotions and campaigns and track their success
Track, measure, and analyze all initiatives to report on social media ROI
Requirements:
Familiarity with online marketing channels
Up to date with the latest digital technologies and social media trends with a command of each network and their best practices
Creative thinker
Excellent communication skills
Knowledge of the Adobe Creative Suite is a bonus
Identify trends and insights
Allocate marketing investments
Plan and direct marketing campaigns
Manage an organization's website and maintain it, keeping best practices in mind
Optimize content for the website and social media platforms
Work with various content formats such as blogs, videos, audio podcasts, etc.
Track the website traffic flow
Implement and analyze performance metrics
Measure and assess goals vis-à-vis ROI
Device experiments and conversion tests
Provide internal reports on a regular basis
Execute new and creative collaborations among technologies and platforms