Use best practice and industry knowledge to develop and execute a best in class content marketing strategy, to feed into the overall marketing plan
To develop high-quality technical content in the form of guides, blog posts, webinars, application notes, whitepapers, troubleshooting pages and application protocols
To assist in the continual optimization of current website technical content
Collaborate with other members of the marketing team to cross-promote SEO, paid media channels, website conversion, and other digital marketing initiatives
If required assist with creating engaging email campaigns using content created to reach relevant audiences
