DM- Sales Marketing recruitment in Kolkata - excel crop care ltd

Achieve Sales Goal:

·         Overall responsible for achievement of Sales Goal for the allotted territory. Both in terms of quantity & quality.

·         Confer with State Manager in defining annual business plan for the Sales & Marketing function based on the defined marketing strategies. 

·         Translate the annual sales plan into quarterly and monthly operational plans and develop, on a regional scale, sales targets and volume goals for each product/brand.

·         Finalize sales target for each market & distributor within his territory.

·         Regularly monitor all orders given by distributors, take action to ensure budget achievement.

·         Actively track sales movement of competitors products and marketing activities and communicate exception scenarios to regional manager

Execute Promotional Activities:

·         Plan Crop Campaigns in close coordination with State Manager & Field Marketing team for timely execution

·         Plans Farmer meetings and Demonstrations to be executed through Field Assistants employed by third party including their training.

·         Identifies promotion activities for month/year, allocates budgets for promotion activities, and prepares promotion and activities calendar

·         Propose promotional budget needed and operate within sanctions

Distribution Management:

·         Build strong distribution network. Ensure effective distributor management in identifying & recommending new distributors. Developing and monitoring performance of distributors/ wholesalers/ network.

·         Guide distribution strategy and trade expansion plans and trade incentive schemes (incl. distributor welfare schemes).

New Product Launches & new use development

·         Provides inputs to development team on new product (Agro chemical, Bio. Products and Equipment) testing, development of new concepts (new uses) for existing products and product positioning for selected product

·         Prepare market for New Product launches, at least one year ahead of launch. Effectively position new products launched and monitor performance closely. Share feedback with Region/HO

Price Management

·         Operate within price sanctioned.

·         Communicate pricing (incl rebates, discounts etc.) internal to distributors/customers.

·         Monitor and evaluate pricing with customer and competitors in the region handled.

Cash Collection and Credit Authorization

·         Propose credit ceilings for distributors.

·         Ensures timely collection all customers and take action in case of default/late payment/cheque bounces

Manages Customer complaints and sales returns

·         Manages customer complaints and ensures issue resolution

·         In case of sales return, analyses reasons for return, informs  C&F agent  to make a sales return order, receives goods back at C&F, inspects goods and documents reason for return

MIS/Demand Planning

·         Discusses  & provided sales forecast to the State Manager

·         Prepare MIS  for actual results to forecast monthly/quarterly

·         Provides information on competitor activities to State Manager