1. Overseeing the overall development of an organisation's retail and income-generating sites
2. Conducting research on user-friendly features and layouts that appeal the most to customers
3. Testing changes to platforms and monitoring the results
4. Applying platform updates that attract and keep new customers
5. Reviewing sales insights and using them to develop informed sales strategies
6. Work with graphic designers and software developers in creating attractive, user-friendly and engaging e-commerce websites
7. Making promotional offers and displaying them appropriately on the website
8. Evaluating legal disclaimers and website content to ensure that they are compliant, error-free and on-brand
9. Managing the smooth functioning of different online e-commerce platforms.
10. Ensuring that the company achieves its targeted annual revenue and within pre10scribed operating expenses
11. Managing and executing promotional campaigns, providing insights on customer shopping trends, ensuring excellent customer service and timely resolution of customer complaints and feedback
12. Working on procurement, demand planning, merchandising and warehouse teams to ensure the fulfilment of orders on time
13. Reviewing customers' concerns, needs and preferences to create a smooth and seamless transactional process for buying products online
14. Reviewing stock levels and sales data to maintain a stable supply and demand status