Responsibilities
- Managing product listings, including writing compelling product descriptions, optimizing keywords, and ensuring accurate inventory.
- Optimizing website content, user experience, and conversion rates to improve online sales.
- Implementing digital marketing strategies, such as SEO, SEM, email marketing, and social media campaigns.
- Monitoring and responding to customer reviews, inquiries, and complaints.
- Analyzing website traffic, sales data, and customer behavior to identify areas for improvement.
- Collaborating with the design and development teams to enhance website functionality and user interface.
- Observe the sales, promotions, marketing and social media activities over digital platforms.
- Provide specialised knowledge and insights to the development of technology strategy.