Email Marketing
As a part of the team, your responsibilities will be:
· Build and manage a rich content/editorial calendar that attracts a qualified audience.
· Work on creating, managing, and executing multi-channel marketing campaigns
· Work on leveraging SMS, inbound marketing, emails, and events to drive customer acquisition
· Optimize marketing automation and lead nurturing processes through email, content, and other linked channels.
· Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers and convert customers
· Work on conducting customer, competitor, and product research
· Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics.
· Propose new and improved inbound marketing campaign ideas.
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