Entrayn Education Technologies jobs - Email Marketing

Job Description:

• A Digital Marketing Enthusiast is a marketing savvy, a high learning oriented candidate who has spent a plethora of time reading, researching & applying techniques from various digital marketing blogs and articles.
• Some failed, some succeeded.
• But the Digital Marketing Enthusiast never lost hope and most importantly, interest.
• A Digital Marketing Enthusiast has a thinking mind that weights the risk of investing using ROI. Probably, that's the reason you are still waiting for the best digital marketing job.
• The Digital Marketing Enthusiast at Entrayn will have a challenging responsibility of building the brand using various touch points such as youtube, website, social media pages, online and mobile apps, webinars and online advertising platforms & many others.
• Develop, Manage, Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Generate and increasing leads for every month.
• Manage and maintain the organization’s website(s) and landing pages to drive traffic and generate leads.
• Develop promotional best practices tactics to maximize sign ups and attendance for various events
• Decide and implement targeted email marketing campaigns to maximize market reach
• Create email databases for lead generation
• Acquire insight in online marketing trends and keep strategies up-to-date
• Develop and run A/B tests to continually optimize tactics and, over time, develop new strategies and approaches
• Automate, otherwise improve the ability to scale and boost ROI of time invested in creating and managing webinars and other events

Activities of Digital Marketing Enthusiast

• Increase the brand presence through the effective use of emerging and existing touch points.
• Brings new ideas and energy to marketing.
• Work closely with the internal teams and create high output viral content.
• Numerically measure and evaluate campaigns and their marketing impact.
• Generate cost-effective in-segment leads through online advertising.
• Conduct market research to come out with the right marketing insights to drive decisions and campaigns.
• Evaluate emerging media & communication technologies to transform market outreach.
• Use tools such as Google Analytics, Webmaster etc to analyze performance data.