Assist in design, production and execution of B2C, B2B2C and B2B email marketing campaigns through multiple email deployment platforms.
Conduct analysis and report on the success of the email marketing program, ensuring that BenefitHub remains CAN-SPAM compliant and follows best industry practices.
Leverage email marketing and analytic tools to develop promotional and informative content strategies to grow the Benefit Hub user, client and merchant base.
Optimize site traffic and revenue by A/B testing content, calls-to-action, offerings, and more.
Work with global Marketing leadership, Sales and Client Services to manage and implement multi-vehicle promotional programs, including client-specific activities.
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