· Developing and planning marketing, communications, and events and
sampling strategy in collaboration with Sales &
marketing teams for the region
· Formulate marketing plans and events to
create an experience of our brands
· Experience in Sampling is a must
· Maximize visibility,
participation and value of our brands in the region
· Develop event marketing strategies from
concept through execution, and develop total corporate brand and product
experience at tradeshows, large corporate events and other events &
sponsored gatherings.
· Develop breakthrough positioning, to stimulate
first-time event participation and long-term preference and loyalty for events.
· Working with a cross-functional
team of stakeholders, develop a continuous stream of new event sponsorship and
enhanced opportunities.
· Ensure key marketing
deliverables are on-time and on-budget by effectively
· Monitor marketing expenditure
versus budget
· Identify Opinion Leaders and
use Opinion leaders & high visibility and drive activations with them
· Generate interpersonal
communication with opinion leaders & high visibility personalities
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