1) Proactive intelligence with respect to the diverse Market forces (related to 5Ps) for the consumption of Product Marketing division |
2) Product Marketing MIS for Management's review |
3) Category-level Market Intelligence, with respect to: |
▫ Price changes in the market |
▫ Competition activities |
▫ Economic factors shaping the market |
▫ Change in consumer behavior & usage attributes |
4) Coordination with field team for: |
▫ Gaining insights on latest market developments |
▫ Internal research on project basis |
5) Category-wise regular updation of MIS for Management's review |
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