Their primary duties may involve writing social media posts, producing content, analyzing data, scheduling posts and running paid advertisements. It's their responsibility to use social media to improve a brand's public appearance.
Responsibilities:
Manage our company's social media accounts.
Research and plan content strategy for social media campaigns by considering the latest trends.
Develop and publish engaging posts that engage audiences and promote our brand.
Collaborate with the design team to get the images and videos designed on time.
Schedule social media posts using online schedulers.
Build a community by engaging the audience with meaningful conversations and responding to their comments.
Connect with industry influencers for brand promotions.
Monitor brand mentions and promote user-generated content to connect with the audience personally.
Analyze social media analytics to measure the performance of the campaigns.
Stay updated about the latest features and other offerings of social media platforms.